Nice reframing of the usual power-over attempts to change people’s behavior. Which any psychologist, therapist, social worker, or moderately observant person on the street could tell us are the most guaranteed to fail.

Your points about change of behavior being difficult is key. Ironically, it can often be most difficult for those most passionate about implementing systemic change — because they often fail to notice that they, too, will need to change their behavior. Being a champion of a change conceptually does not necessarily make the reality of that change easier.

Another way to conceptualize inviting cultural change is this: create a context in which people are more likely to behave differently.

Also represented somewhat by this variation on the old “light bulb” joke:

Q: How many psychiatrists does it take to change a light bulb?

A: Doesn’t matter how many. The light bulb has to want to change.